Social media one of the mostused marketing tool, today? Nike

Just do it

Another example of a business using the social web to their advantage is Nike. Nike, one of the worlds best known sport brands in the world, originated in Washington, Oregon. What started out as making spikes for a student who loved to run and took the sport serious grew to become the primary sports retailer in the United States, Using athletes as representatives they established their brands. The most widely recognized Nike spokesperson was Micheal Jordon. Creating a sneaker branded with Jordan's name marketed by television commercial generated mass appeal of the product. Some other examples of this marketing strategy were using Cr7 and Neymar, both world class soccer player, and creating soccer cleats with their names, promoting the fantasy that owning a pair of "world class" cleats from highlighted player giving those who look up to them the feeling of possibly having their play style.

Have you ever visited a popular site viewing some type of product such as soccer cleats and then when you are using either Facebook or Instagram., many advertisements, recommendations for similar products appear on their web site. Major companies tend to use your web search history to see what you look at, using "cookies" to track your web searches, interest, and products.