Social media one of the most used marketing tool, today? Finish Line

Why do you think in today's society, the social media is becoming the number one most used way of marketing tool by many well-know; organizations, companies, individuals, and groups that keep seeking to use the social web to their own advantage in terms of promoting their business or product? The Answer is simple; There is a high volume of people using some form of social media. Some of the most popular apps are: Snapchat, Facebook, Twitter, Tinder, and Instagram.

We've all experienced this. The simple act of browsing the news feed whether it's within Facebook or Instagram triggers many advertisements. Another example of this is when viewing all your friend's stories on snapchat an ad appears and directs you to specific product, services or stories. Advertising your product using social media is an effective way of promoting your product to millions of millennials, and others who utilize social media.

The social web today is the best place to promote one's product, to reach out to potential millions of potential customers. There are many examples in which a business has used this type of marketing strategy. One such example is 'Finish line', and how they promoted their business using Facebook

Here is their success story 

https://www.facebook.com/business/success/finish-line

"The athletic apparel retailer used dynamic ads with broad audience targeting to efficiently reach and acquire new customers and boost sales, resulting in a 49x increase in sales and an 83% decrease in the cost per sales"
 

'Finish Line' is pan athletic retailer carrying apparel, footwear and accessories with top brands. Selling products covering a wide range of sports. As you can guess the target audience are those who are either playing a sport or for a new sense of style.